Bad Boy apparel announced today that beginning this year they will be focusing their U.S. product and marketing efforts on the sport of Mixed Martial Arts.
Bad Boy Apparel Sponsors Lyoto Machida
In related news, Bad Boy announced a new, multi-year sponsorship relationship with Brazilian fighter, Lyoto “The Dragon” Machida. The new Bad Boy line of MMA products is scheduled to be available in mid-April 2008 and will include high-end Gi’s, fight shorts, rash guards, and casual apparel items.
The line will initially only be available on Bad Boy’s website, but then will slowly roll-out to better fight retailers by mid-summer.
February 4th, 2010 at 12:58 am
I was just chatting with my coworker about this today at dinner . Don’t remember how in the world we got on the subject actually , they brought it up. I do recall having a amazing chicken salad with ranch on it. I digress…