Bad Boy apparel announced today that beginning this year they will be focusing their U.S. product and marketing efforts on the sport of Mixed Martial Arts.
Archive for April, 2008
Bad Boy Apparel Sponsors Lyoto Machida
Tuesday, April 8th, 2008In related news, Bad Boy announced a new, multi-year sponsorship relationship with Brazilian fighter, Lyoto “The Dragon” Machida. The new Bad Boy line of MMA products is scheduled to be available in mid-April 2008 and will include high-end Gi’s, fight shorts, rash guards, and casual apparel items.
The line will initially only be available on Bad Boy’s website, but then will slowly roll-out to better fight retailers by mid-summer.
